Welcome to Applied Business

Enterprise and entrepreneurship 
The dynamic nature of business
Risk and reward
The role of business enterprise 

Spotting a business opportunity 
Customer needs
Market research 

Spotting a business opportunity 
Market segmentation
The competitive environment 

Putting a business idea into practice
Business aims and objectives
Business revenues, costs and profits 

Putting a business idea into practice 
Cash and cash-flow
Sources of business finance 

Making the business effective
The options for start-up and small businesses
Business location 

Making the business effective
The marketing mix
Business plans 

Understanding external influences on business
Business stakeholders
Technology and business 
Legislation and business

Understanding external influences on business
The economy and business 
External influences 

Building a business
Growing the business 
Business growth 
Changes in business aims and objectives

Building a business
Growing the business
Business and globalisation
Ethics, the environment and business 

Making marketing decisions
Product
Price
Promotion
Place 

Making marketing decisions
Price
Promotion
Place
Using the marketing mix to make business decisions

Making operational decisions
Business operations
Working with suppliers
Managing quality
The sales process 

Making financial decisions 
Business calculations

Making financial decisions
Understanding business performance 

Making human resource decisions 
Organisational structures 
Effective recruitment 
Effective training and development 
Motivation 

Exploring Business 
Learning aim A: Explore the features of different businesses and analyse what makes them successful 
Learning aim B: Investigate how businesses are organised 
Learning aim C: Examine the environment in which businesses operate

Personal and Business Finance 
Understand the importance of managing personal finance 
Explore the personal finance sector 

Recruitment and Selection Process 
Learning aim A: Examine how effective recruitment and selection contribute to business success 
Learning aim B: Undertake a recruitment activity to demonstrate the processes leading to a successful job offer 

Exploring Business 
Learning aim D: Examine business markets 
Learning aim E: Investigate the role and contribution of innovation and enterprise to business success 

Personal and Business Finance 
Understand the purpose of accounting 
Select and evaluate different sources of business finance 

Recruitment and Selection Process 
Learning aim C: Reflect on the recruitment and selection process and your individual performance 

Developing a Marketing Campaign 
Introduction to the principles and purposes of marketing that underpin the creation of a rationale for a marketing campaign 
Using information to develop the rationale for a marketing campaign 

Personal and Business Finance 
Break-even and cash flow forecasts 
Complete statements of comprehensive income and financial position and evaluate a business's performance 

Pitching for a New Business 
Learning aim A: Explore potential ideas for a micro-business start-up 
Learning aim B: Develop a business plan for a viable micro-business start-up 

Developing a Marketing Campaign 
Planning and developing a marketing campaign 

Personal and Business Finance 
Revision 

Pitching for a New Business 
Learning aim C: Carry out a pitch for funding for the chosen micro-business 

Managing an Event 
Learning aim A: Explore the role of an event organiser 
Learning aim B: Investigate the feasibility of a proposed event 

Team Building in Business 
Learning aim A: Examine the benefits of teams in a business setting 
Learning aim B: Investigate techniques and theories used for the development of an effective business team 

Work Experience in Business 
Learning aim A: Investigate opportunities for work-related learning 
Learning aim B: Carry out work experience in an appropriate and safe manner

Managing an Event 
Learning aim C: Develop a detailed plan for a business or social enterprise event 

Learning aim D: Stage and manage a business or social enterprise event 

Learning aim E: Reflect on the running of the event and evaluate own skills development 

Team Building in Business 
Learning aim C: Develop effective team skills through practical activities 

Work Experience in Business 
Learning aim C: Reflect on work experience undertaken and its influence on own personal and professional development 

Principles of Management 
The definitions and functions of management 
Management and leadership styles and skills 
Managing human resources 

International Business 
Learning aim A: Explore the international context for business operations 
Learning aim B: Investigate the international economic environment in which business operates 
Learning aim C: Investigate the external factors that influence international businesses 

Market Research 
Learning aim A: Examine the types of market research used in business 
Learning aim B: Plan and implement a market research activity to meet a specific marketing objective 

Principles of Management 
Factors influencing management, motivation and performance of the workforce 
Quality management 

International Business 
Learning aim D: Investigate the cultural factors that influence international businesses 
Learning aim E: Examine the strategic and operational approaches to developing international trade 

Market Research 
Learning aim C: Analyse and present market research findings and recommend process improvements 

Business Decision Making 
Business plans 
Decision making in business 
Use of research to justify the marketing of a business 

Investigating Corporate Social Responsibility 
Learning aim A: Examine the CSR issues facing large private sector businesses 
Learning aim B: Investigate the benefits and drawbacks for businesses of adopting a CSR policy 

Business Decision Making 
Efficient operational management of the business 
Understand the importance of managing resources 
Creation and interpretation of financial forecasts 

Investigating Corporate Social Responsibility 
Learning aim C: Review the CSR record of a private sector business