Ark Globe Academy hosts anti-bullying rally with WWE stars

Wednesday 12 November 2014

On Wednesday 5 November Ark Globe Academy hosted an anti-bullying rally to launch the Department for Education's new anti-bullying campaign in association with World Wrestling Entertainment (WWE).

WWE performers Paige, Big E and Kofi Kingston attended the event alongside Edward Timpson MP, Minister for Children and Families. They were joined by 150 of our primary school children.

Their message was – “don’t be a bully, be a star!”

WWE and The Creative Coalition founded Be a STAR (Star stands for Show Tolerance And Respect) in April 2011. The mission of Be a STAR is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness.

Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.

Currently, Be a STAR has 58 alliance members, including GLAAD, Ben Cohen’s Stand Up Foundation and the United Federation of Teachers all partnering together to take action against bullying.

In an ongoing effort to spread the word about tolerance and respect, WWE performers visit schools or community centres on a regular basis to speak with students about bullying issues including sharing their own personal stories. 

Sam Colburn, Headteacher of Ark Globe Primary School, said: “It’s incredibly important that pupils can learn in a supportive, caring and safe school. Our philosophy is maintaining a calm environment, so that teachers can teach and students can learn. It’s always valuable for pupils to learn from positive role models – so welcoming the performers from WWE helps pupils to understand that through hard work and positive behaviour you can achieve your dreams – and possibly even worldwide fame.”

Anti-bullying week takes place from 17-21 November 2014

WWE performer Kofi Kingston speaks at the anti-bullying rally

stop bullying with wwe

WWE performers Paige, Big E and Kofi Kingston share their anti-bullying message

media interview

The performers are interviewed by media


Watch a WWE video of the rally 

View the WWE's photos of the day